Greta's Site

GRETA LI
ScriptWriter．Producer．Marketer
ABOUT
Greta Li graduated from Baptist University in 2017 with a Bachelor of Arts (Honours) in Creative Writing for Film, Television, and New Media. During her university years in 2015, she began her journey as an Assistant Screenwriter under the mentorship of renowned screenwriter Frankie Tam Kwong-Yuen, winner of the 30th Hong Kong Film Awards Best Screenplay ("Gallants", 2011). Today, Greta is an Award-winning storyteller with over 7 years of experience in copywriting, creative campaigns, production, and project management within the Film and TV industries, including TV commercials (TVC) and online-to-offline marketing.

Beyond film and television, Greta has expanded into marketing, providing strategic insights to various industries. She has evolved into an experienced Marketer adept at overseeing comprehensive marketing operations, including managing high-budget campaigns exceeding 1 million for esteemed organizations like HKJC and HKFYG.

With substantial expertise in creative production, Greta has also amassed proficiency as a producer. She has collaborated with esteemed Directors, Producers, Actors, and teams, demonstrating effective team communication and enhancing organizational efficiency. Her industry knowledge positions her as a valuable asset for exploring opportunities within the company.
Script Writing Works
The below Filmic and Televisual Creations Greta has been involved with:

《IT狗》
《In Geek We Trust》ViuTV, 2022

《In Geek We Trust》is a 20-episode Cringe Comedy TV series. It achieved an average live viewership rating of 4.8, equivalent to over 300,000 viewers per episode. The series reached a new viewership high in the finale, making it the top-rated show on ViuTV. Since its premiere, it has consistently been a trending topic online. From January 1st to January 31st, 2022, it was one of the hottest entertainment topics on social media, with only 'COLLAR' surpassing it in popularity. As of February 6th, 2022, most trending keywords on social media are related to it.

Source: 爆谷一周｜am730｜hk01

《下流上車族》
《Get On A Flat》TVB, 2022

《Get On A Flat》is a 20-episode sitcom, awarded "Best Drama Series" at the 2022 TVB Anniversary Awards, taking home four honors and becoming the night's standout. Also named "Best TV Drama Series" at the AEG Entertainment 2022 awards. Achieved top-five Google Trends status during its October 17th to November 11th, 2022 run, peaking at 100, denoting peak popularity.

Source: Google Trends｜TVB｜明報

《把砒霜留給自己》
《A Perfect Day For Arsenide》Netflix, 2021

《A Perfect Day For Arsenide》is a 20-episode absurd comedy anthology series featuring an eclectic group of people encountering zany situations in this collection of surreal and offbeat tales from Hong Kong. The series is adapted from the popular web novel collection by Mr. Pizza. It debuted on hmvod on November 12, 2020, and was made available on Netflix on March 1, 2021. During its premiere week, it secured a spot in the top three on Hong Kong's viewing charts.

Source: hmvod｜Netflix

《娛樂風雲》
《Showman's Show》ViuTV, 2019

《Showman's Show》 is ViuTV's inaugural situational comedy series, with a weekly broadcast of five episodes totaling 100 episodes, each running for half an hour. Building upon the narrative of the 2018 series 《Being An Actor》, it explores a multitude of scenarios and entertaining anecdotes within the entertainment industry, featuring a rotating cast of numerous celebrities. This series is also accessible on the LiTV online streaming platform in Taiwan.

Source: ViuTV｜LiTV

《做演藝嘅》
《Being An Actor》ViuTV, 2019

《Being An Actor》is a ten-episode situational comedy series, with each episode lasting half an hour. Each episode features a different theme and explores various situations and amusing anecdotes within the entertainment industry. Due to its positive reception, it evolved into a 100-episode situational comedy series《Showman's Show》.

Source: ViuTV

《盧師動眾Madam Show 棟篤笑》
Show, 2019
-Actress
-Scriptwriter

In August 2019, this show took place at Mong Kok's MacPherson Stadium, blending stand-up comedy, singing, and dancing. The show revolved around themes such as familial relationships, life experiences, and intriguing anecdotes from the entertainment industry, making it an engaging and relatable spectacle.

Source: hk01

《如珠如寶》
《A Lifetime Treasure》Film, 2019
-Assistant Scriptwriter

《A Lifetime Treasure》is a 2019 Lunar New Year film. Directed by Man-Chung Lam and starring Louis Cheung, Shing-Pun Lam, and Man-Chung Lam, the story about a group of individuals residing in a serene elderly care facility managed by a retired doctor, with dedicated support from his longtime nurse.
Production
Here are the online videos that Greta has been involved in:
2023 中銀香港《從這裡出發》系列（長洲篇）
-Producer
-Scriptwriter

Director @Soul Cheng
Agency @THINK Inc.ltd

2023 中銀香港《從這裡出發》系列（尖沙咀篇）
-Producer
-Scriptwriter

Director @Soul Cheng
Agency @THINK Inc.ltd

《康業信貸快遞》示範影片
-Productor
-Scriptwriter
ERB《後50．花火年華》課程推廣影片
-Production Assistant
-Scriptwriter
明報《心事直播》宣傳系列短片
-Production Assistant
-Scriptwriter

https://heart2heart.mingpao.com/combine/
【新潮紙紮】歐陽秉志師父專訪
-Production Assistant
-Scriptwriter
Marketing Campaign

JoyAge x Old Master Q Campaign

This campaign, with a 1M budget, targets elderly depression and supports mental well-being through a multi-platform approach including Bus Stop Posters, Comic Books, an animated video, and various souvenirs.
https://jcjoyage.hk/omq-campaign-section-5/

As the Project Manager, I conceived the core idea for the project and collaborated with renowned OMQ Creator Joseph Chak Wong, production teams, and Joyage. Responsible for content creations applied on all materials, budget control, and promotions on social media and the website, aiming for effective performances and positive responses.

賽馬會樂齡同行計劃 x 老夫子宣傳動畫

OMQ Animated Poster Digital Panel
-Located at Park Lane Shopper's Boulevard, TST

A6 Postcard (Souvenirs)

Comic Books

晴報 x 夏威夷旅發局【#夏蕙姨去夏威夷】1-3集

The campaign garnered online buzz and widespread media coverage.

-Productor
-Scriptwriter
-Marketer:
To create social media campagins, online exposure

明報 X 婦委會「婦女同心疫境同行」

短片募集行動網址：
https://bit.ly/3rxoJCA

明報《心事直播》

https://heart2heart.mingpao.com/combine/
Awards and Nominations
第六屆微電影創加作支援計劃 2019
最佳微電影製作大獎(專業組) 金獎
最受歡迎微電影獎(專業組)

第九屆澳門國際微電影節 (社會組) 2019
最佳編劇獎──獎項提名
EDUCATION

Hong Kong Baptist University
Academy of Film, School of Communication and Film (2015-2017)
Bachelor of Arts (Honours) in Creative Writing for Film, Television and New Media
Kowloon True Light School
Form1 - Form6 (2015-2017)
Attained 5* level in the HKCEE examination for Chinese Language reading, writing, and listening.
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